Choosing your Email servers or platform

Why is this important?

If you are planning to use the Universal Messenger to send Email newsletters thousands or even millions of Emails will be sent every month. Since most receiving Email providers have rules to distinguish between legitimate mass marketing Emails and plain SPAM it is very important to know and follow them.

You have to carefully manage your Mail server’s and your domain name’s reputation. With a bad reputation

• you will not be able to reach all of your recipients, some Email providers like Gmail or Outlook may even block your Mail server or your domain name entirely.

• you may even not be able to send your regular company Emails any more if you are using the same Domain name or Mail server as your mass Emails.

We have compiled a list of best practices here: Deliverability - how to manage your Email reputation .