Managing your reputation is a bit like SEO, there are some well-defined technical rules which are mostly easy to follow and which make up the the biggest part of your reputation. And then there are some softer and a bit more fuzzy rules which are harder to detect and follow. But they make up the smaller part of your reputation.That means, if you follow the technical rules, you’re almost there
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These rules apply if you are sending Emails from your own infrastructure, but they are also important if you are using an Email delivery provider like Sendgrid because in most cases you are assigned one (or more) dedicated IP addresses, so for “the world” this is not different to your own SMTP server. |
Technical rules
Have a clean DNS setup
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