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It contains and manages all application data (entries, lists, segments, statistical data etc.), using an external SQL database.
It has a graphical user interface where editors and administrators can log in and view/edit this data, using either internally stored user data or external services like LDAP or ADS.
It has a built in JavaScript-based API (“Core Scripting Engine, CSE”) to extend the application via callbacks, run batch jobs, create RESTful web services or web applications etc.
It can send personalized (mass) Emails using an external SMTP server or cloud based Email sending servicedelivery providers. Those Emails can either be created using an internal authoring tool (“Smart Editor”) or external services like Content Management Systems.
It can read and evaluate Email bounces or automated replies using an external IMAP server or the according API from cloud based Email sending services.
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